Nrich
AdTech / Account-Based Marketing
Client
N.Rich Technologies
Year
2020 - Present
Services
Platform Development, Campaign Management, Analytics Dashboard
Challenge
Finnish AdTech company building an ABM platform to compete with 6sense and Demandbase needed full platform development. The system had to handle complex B2B campaign orchestration, real-time bidding integration, account-based targeting, and comprehensive analytics for enterprise clients. High data volumes and real-time processing were critical.
Solution
Built the core ABM platform from the ground up: campaign builder with drag-and-drop, real-time bidding integrations, account scoring engine, multi-channel orchestration, and executive analytics dashboard. Implemented event-driven architecture for real-time processing and data pipelines for handling millions of data points daily.
Results
- ✓250+ enterprise clients onboarded
- ✓Platform processes millions of events daily
- ✓Competing directly with industry leaders
- ✓Ongoing development and scaling partnership